108 - Plug In & Stand Out: Podcast Marketing Strategies for B2B SaaS Leaders

Thomas Watkins

Published on: 29/05/2025

In this episode of Product Led Growth Leaders, host Thomas Watkins interviews Gal Ko, Founder & CEO of Bold PMM, about how B2B SaaS founders can strategically leverage podcast guesting for growth. Gal shares his journey from being let go at a startup to building Bold PMM, a company that helps founders secure high-impact podcast appearances. He explains how this approach boosts brand credibility, cuts through noisy markets like the U.S., and delivers real results for early-stage companies.